Promotion

Internet

The ESN website www.shortsea.info will be a portal to the national websites, but it will also incorporate some "European" content. One of the features that will be available is a European wide search engine on liner services. Furthermore information on tramp vessels will be available.

- A flexible promotional leaflet on the European Shortsea Network

- Joint presentation at exhibitions

- Participation as speakers at conferences. For this purpose an ESN PowerPoint presentation has been created.
Practically, the speaker who will speak on behalf of ESN at a conference will come from the same country as where the conference will be held.

- Organisation of workshops. Mainly this will be done on bilateral bases, e.g. on a certain route.

- Newsletter on ESN will be circulated via internet and e-mail.

- Newsflashes on e.g. new shortsea services etc. The national promotion centres will be the source and newsflashes can be used for press contacts.

- Promotion video and/or CD-rom on shortsea shipping

- Press Releases

Annual reports

Information to target groups

All information published by the ESN is targeted to the owner of the cargo. Beside that ESN and its members keep in close contact with the shortsea operators and other companies in the shortsea chain. And last, the interaction with the national and european governments is very intensive.